Faculty

 

Dr. Paul Monaghan

Assistant Professor
Agricultural Education and Communication Department

Dr. Monaghan is an assistant professor of agricultural education and communication, as well as the statewide Extension specialist in Community Based Social Marketing. Dr. Monaghan received his PhD in anthropology and MA in Latin American studies, both from the University of Florida.

Current Research

"Using Community Based Social Marketing to Evaluate Homeowner Attitudes Towards Florida Friendly Waterfront Landscapes"
2008 - 09
Funding Agency: FNGLA Endowed Research Fund Project Enhancement Award
Award Amount: $5,000
Principal Investigator: Paul Monaghan 

Recent Publications

Monaghan, P., Bryant, C.A., Baldwin, J.A., Zhu,Yiliang, Ibrahimou,B., Lind,J.D., Contreras, R.B., Tovar, A. Moreno, T. & McDermott, R.J. Using Community-based Prevention Marketing to Improve Farm Worker Safety.  Social Marketing Quarterly (in press).

Monaghan, P.  Using a Cultural Consensus Analysis to Improve a Social Marketing Campaign for Citrus Workers. 2008. Practicing Anthropology 3 (1), Winter.

Flocks, J.; Monaghan, P; Albrecht, S.; Bahena, A..  Florida Farmworker Perceptions and Lay Knowledge of Occupational Pesticides. 2007. Journal of Community Health 32(3):181-194.

Luque, J.; Monaghan, P., Contreras, R., August, E., Baldwin, J., Bryant, C. McDermott, R.   2007. Implementation Evaluation of a Culturally Competent Eye Injury Prevention Program for Citrus Workers in a Florida Migrant Community.  Progress in Community Health Partnerships: Research, Education and Action. 1(1).

Presentations

Monaghan, P. Immigration, Global Migration and the Agricultural Workforce.  Panelist. Annual Meeting of the American Agricultural Economics Association, July 29, 2008, Orlando, Florida.

Monaghan, P. "Using Cognitive Methods to Understand Farmworker Attitudes on Safety."  The Society for Applied Anthropology, 67th Annual Meeting March 28-31, 2007, Tampa, Florida

Monaghan, P. and Forst, L. "Adopting the Community Health Worker Model to Reduce Eye Injuries Among Citrus Harvesters".  Annual Meeting of the American Public Health Association, November, 2007, Boston, Massachusetts.

Contact

Department of Agricultural Education and Communication
219 Rolfs Hall, University of Florida
P.O. Box 110540
Gainesville Florida, 32611-0540

Telephone: (352) 392-0502 ext 227
Fax: (352) 392-9585
E-mail: paulf@ufl.edu